Whether selling shoes, computer equipment, or automobiles, retail
salespersons assist customers in finding what they are looking for. They also
try to increase sales by describing a product's features, demonstrating its
uses, and promoting its value.
For some sales jobs, particularly those involving expensive and complex items,
retail salespersons need special knowledge or skills. For example, salespersons
who sell automobiles must be able to explain the features of various models, the
manufacturers' specifications, the types of options and financing available, and
the details of associated warranties. In addition, all retail salespersons must
recognize security risks and thefts and understand their organization’s
procedure for handling such situations—procedures that may include notifying
security guards or calling police.
Many beginning or inexperienced workers earn the Federal minimum wage of $7.25
an hour, but many States set minimum wages higher than the Federal minimum. In
areas where employers have difficulty attracting and retaining workers, wages
tend to be higher than the legislated minimum.
